Vision
Shifting the business of natural resource protection to be upheld, driven and shaped by African communities.
Mission
Empower African-led environmental-focused grassroots level startups, emerging green and blue ventures, and African women in STEMM, through matched funding from African and international philanthropy.
Our Impact Targets by 2030
Grassroots solutions are key to addresing global conservation challenges
Grassroots organisations bring a bottom-up approach to problem-solving, drawing on lived experiences and a deep understanding of the communities and environments they call home. This gives them a unique perspective and the ability to develop solutions that are practical, relevant and rooted in reality.
However, many face systemic barriers, including limited access to funding, minimal visibility in policy spaces and inadequate technical and institutional support. These barriers can limit the impact of locally driven solutions and, in turn, hinder broader efforts to address climate and conservation challenges.
Nature’s Pitch identifies, supports and advances these innovations, helping grassroots organisations turn homegrown ideas into solutions that can accelerate the protection of nature.
Impact Criteria for Support
Nature’s Pitch seeks to support emerging African, small-scale grassroots green and blue enterprises, businesses and innovations. To qualify for funding the enterprises need to fulfill 2 or all of the following criteria:
Green enterprises/ busineses/ initiatives focus on eco-friendly ventures that promote environmental preservation.
Blue enterprises/ businesses/ initiatives are those that involve marine and aquatic activities.
Who you are:
- $You are an African woman and/or youth-led venture that focuses on sustainable utilization and preservation of natural resources, biodiversity and climate solutions.
- $Innovative concepts addressing climate and environmental challenges, emphasizing sustainable natural capital utilization, biodiversity protection, and restoration.
- $Integration of STEMM, conservation-based business, storytelling, education, information, and communications to address environmental issues.
- $You have a business plan, concept note, project plan or proposal outlining your vision, mission and strategies.

















