The Allure of Soil Campaign

Meraki Africa is on a mission to change how we think and talk about soil. Their Allure of Soil Campaign, launching with a series called Soil Stories, reframes soil health as foundational infrastructure for climate resilience, food security, and biodiversity.

The campaign will roll out a four-part mini-documentary series, a digital knowledge and webinar package for farmers and policymakers alike, and a flagship World Soil Day event centered on the theme of the Woman Farmer.

Nature’s Pitch is helping Meraki build a case for soil health that speaks to two audiences at once: smallholder farmers deciding whether to adopt regenerative farming practices and investors and policymakers who need a reason to invest in soil as seriously as they invest in energy.